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內容簡介: The updated guide to five-star bar and beverage management
It takes more than top-shelf cocktails to produce a successful beverage operation. From a stand-alone business to the beverage department of a restaurant, hotel, or foodservice operation, today's successful bar operations must be run by managers who have product and equipment knowledge, management savvy, marketing skills, insight into the latest trends, and, of course, a strong grasp of mixology—all of which are detailed here in The Bar and Beverage Book. This revised Fourth Edition has the most up-to-date material on managing a beverage operation, bar equipment, sanitation and bar setup, inventory control, and the importance of planning for profit. This edition includes new material and expert advice on :
Responsible alcohol service—learn crisis management, protection from third-party liability, and ways to ensure customers drink in moderation
博客來Marketing—investigate new service methods to attract a wider demographic
Staffing—improve 博客來網路書店the recruitment, hiring, and training of employees
Spirits, wine, and beer—acquire a greater knowledge of upscale products
Management practices—learn methods for pricing individual drinks, tracking product, preventing loss, and calculating a bar's break-even point for profitability
Regulations—stay informed about the latest legal issues
The Bar and Beverage Book, Fourth Edition is an invaluable resource for students in the beverage management and hospitality fields, as well as professionals involved in beverage operations.
The Bar & Beverage Book, 4-e博客來好書驚喜分享 好書推薦 博客來網路書店
- 新功能介紹 作者: Costas Katsigris, Chris Thomas
- 出版社:桂魯 新功能介紹
- 出版日期:2007/01/01
- 語言:英文
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